Creative Ways to Use VoIP as a Marketing Tool for Your Online Business

Traditional landlines are slowly becoming obsolete both in households and in businesses. Simply put, technology advances at quite a fast pace, so everyone must adapt accordingly or be left behind. However, phone calls are still quite important, especially in the business world.

That’s why VoIP (Voice over Internet Protocol) technology came in to replace the traditional phone systems. So what has changed? It may seem like there aren’t any significant improvements when comparing VoIP and traditional landlines, but if you look closely, there are a lot of substantial changes there.

For example, phone service is provided over the Internet, so there’s no need for wires, cables, and bulky hardware. Software-based services included in the VoIP systems offer a wide variety of features and integrations with other apps and systems.

All in all, you get more while you pay less. The most exciting aspect of VoIP is that it can be used as a marketing tool. If you use it the right way, it can provide your company with a significant advantage. With that in mind, here are a few creative ways to use VoIP as a marketing tool for your online business.

1. A toll-free number

One of the most remarkable features of VoIP systems is that it allows businesses of all sizes to obtain a toll-free number at an affordable and reasonable price. Yes, you’ll pay a bit for this service, but your customers won’t.

When it comes to marketing, this can be your ace in the sleeve. A call-to-action button says free call can mean a difference between a lead bouncing off or a lead remaining engaged.

If a leader can call your sales rep, customer service, and support rep or anyone really for free, they can get more information and perhaps move down your sales funnel. This is especially true for the baby boomer generation as they still prefer phones over gadgets and apps the younger generations go for.

You can definitely use any predictive dialer to attend these free calls of customers. It will help you to save time and collect target leads easily.

2. Customized on-hold messages

Have you ever been on hold on the phone while listening to that annoying elevator music? When push comes to shove, and you have to make a call to a company because of some reason, the last thing anyone wants to hear is generic sounds beeping in your ear while you wait to talk to a representative.

Numerous people have abandoned all hopes right then and there and left because of that little fact. Fortunately, VoIP can solve that issue seamlessly. If you have to put a lead on hold, the last thing you want them is to hang up.

Therefore, you can customize your on-hold messages with creative promotions, with actually interesting music, or something personalized for the lead in question. The fact of the matter is that VoIP can pull information regarding a prospect, so you know how to prevent them from leaving while they wait by catering to their needs and preferences.

3. Click-to-call feature

Every marketing campaign, nowadays, has the purpose of shortening the sales funnel as much as possible. You want prospects to remain engaged enough to make a purchase, and you don’t want things to get cold.

Creating a sense of urgency works quite well in such scenarios, but making the seamless journey works even better. In other words, any obstacle that may cause a prospect to change their mind needs to be removed.

An excellent example of this is a click-to-call feature. Add this to your CTA or on your “Contact” page, and the lead can call your sales rep by merely clicking on a button instead of dialing the number. Since VoIP is a cross-platform service, it can support various devices and apps.

4. Advanced analytics

As mentioned before, VoIP systems have a wide variety of features to offer. One of the best features is advanced analytics. What this means is that your VoIP system can analyze call information, gather consumer data, track keyword attribution, and monitor various metrics.

If you choose a reliable VoIP provider that enables this feature, you can use these analytics to improve your marketing efforts. You can use this information to enhance your sales efforts and improve your customer service and support. When all of these things are combined, they create a unique and exceptional customer experience that will help your business thrive.

5. Customizable auto-attendants

Auto-attendants, otherwise known as virtual receptionists or assistants, manage calls between consumers and company representatives. They are often the first interactions consumers encounter when they contact your company, and we all know first impressions matter the most.

With a VoIP system in place, you can customize auto-attendants to provide the best service to consumers. In other words, you can ensure that the virtual assistant route phone calls to the right people and avoid agitating callers. You can also customize them to have short and precise menus to ensure a seamless experience for the consumers.

6. Analyze the success of your ads

Another thing that VoIP can do is monitor the success of your ads. Every marketing campaign consists of some form of advertisement. You want to know what works and what doesn’t work so that you can maximize your efforts to ensure success.

VoIP can analyze these metrics and provide you with information about which one of your ads has the highest conversion rate. That way, you can weed out bad practices and leave only the ones that produce viable results.

7. Personal interaction

Often, handling a customer or a potential customer requires a personal touch. Human interaction is still significant in the business world, and that doesn’t just include talking to a human being over the phone. VoIP systems have video conferencing features as well.

That way, your employees can interact with their coworkers or customers face-to-face. Moreover, this can be achieved from any device and any location in the world because of the Internet-based nature of the VoIP systems. What that means is that your sales representatives don’t have to miss out on any essential calls due to inconveniences.

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8. Intelligent routing

Yet another excellent feature of VoIP systems is intelligent routing. This feature analyzes the call and ensures that the caller gets connected to a company representative as soon as possible to spend much less time in transit.

The benefit of this feature doesn’t end here. Intelligent routing can determine if the caller is a calling for the first time or a repeat customer.

Moreover, it can analyze geographical location and time difference to connect the callers with the closest representative to reduce unnecessary delays. This can significantly improve lead generation and conversion rate as it can eliminate consumer frustration when waiting too long for a representative to answer the phone.

9. Cross-platform support

As mentioned before, VoIP systems can be integrated with various apps, platforms, and procedures. A good example is an integration with the CRM (Customer Relationship Management) software. This integration allows sales reps to utilize all the data from both systems to improve their efficiency, productivity, and overall performance.

This also enables features, such as voice to email, voice messages, instant messages, video conferencing, and so on. Furthermore, VoIP can connect to any device at any location globally, which makes communication much more seamless. That said, you can broaden your consumer base to a global scale instead of focusing on customers in your vicinity.

10. Improve reliability

One of the most significant issues of traditional landlines was repairs. When lines get damaged, it takes quite some time to fix them. This causes considerable downtime for businesses. If your phones don’t work, your employees can’t work, and no incoming or outgoing calls meant no sales.

Imagine such a scenario in today’s competitive market? Fortunately, VoIP systems don’t use wires and lines anymore.

They entirely depend on your Internet connectivity. If your Internet speed and connectivity is right, you can ensure 99.99% uptime for your phone system. That said, the longer you’re available to consumers, the greater the likelihood of converting a lead. That’s why VoIP networks are much more reliable than their traditional counterparts.

11. Save money

You may think that saving money may not have a lot to do with marketing, but it does. VoIP systems are much cheaper than traditional landlines. Moreover, you pay for the features that you need, which makes these systems highly scalable.

If you don’t need something anymore, you remove it. The money you can save thanks to these reduced costs means more money to invest in your marketing efforts.

You can allocate resources you save to a new marketing strategy or to improve an existing one. This allows you to have better control of your efforts and will enable you to make more strategic decisions when it comes to planning your future marketing strategies.

VoIP phone systems are, indeed, a revolutionary new technology that transforms businesses that use them. Aside from being a very beneficial tool to have in your office, a VoIP system can also be used to improve your marketing. All that remains is to develop creative ideas you can leverage to reach the full potential of your VoIP system and enhance your marketing efforts.

Traditional landlines are slowly becoming obsolete both in households and in businesses. Simply put, technology advances at quite a fast pace, so everyone must adapt accordingly or be left behind. However, phone calls are still quite important, especially in the business world.

That’s why VoIP (Voice over Internet Protocol) technology came in to replace the traditional phone systems. So what has changed? It may seem like there aren’t any significant improvements when comparing VoIP and traditional landlines, but if you look closely, there are a lot of substantial changes there.

For example, phone service is provided over the Internet, so there’s no need for wires, cables, and bulky hardware. Software-based services included in the VoIP systems offer a wide variety of features and integrations with other apps and systems.

All in all, you get more while you pay less. The most exciting aspect of VoIP is that it can be used as a marketing tool. If you use it the right way, it can provide your company with a significant advantage. With that in mind, here are a few creative ways to use VoIP as a marketing tool for your online business.